Our introductory workshop

Introduction to
Women-Centric Design: an interactive workshop

Join the Women-Centric Design Workshop to incorporate an inclusive, women-centric lens in your thinking, ideation and creative toolkit.

At the heart of this workshop is the central question: how might we truly serve women?

Chances are that many of us regularly use, and build so-called "gender-neutral" experiences that often overlook key needs of women. This is because today's design, strategy and innovation methodologies exclude women: under the guise of being gender-neutral, the way we work today often produce “one-size-fits-men” outcomes.

This is our signature introductory workshop. During the 90 minutes, participants are introduced to the foundation and main tools of the methodology, with a focus on the Women-Centric Eye framework. Participants co-learn by applying the framework through 2-3 exercises both individually and through small group discussions and share-outs.  

Who is it for?

We define designer expansively. This workshop assists practitioners across research, innovation, organisational strategy, service design, social impact, branding and marketing, product and engineering apply a women-centric lens to their existing creative and strategic practices.

AGENDA & OUTCOMES

__ LEARNING

Applicable key themes, insights and design principles to evaluate and re-design products and services with a women-centric lens.

__APPLICATION

Participants work in small groups to evaluate product and service experiences and apply their learnings right away.

__INTRODUCTION

An increased understanding of how so called gender-neutral design methodologies overlook women.

What participants are saying…

  • ❝ This was definitely a worthwhile workshop, it's quite hard to find workshops that don't feel like the same content being regurgitated in different forms.

    Workshop Participant

  • ❝ I really enjoyed the activity where we came up with practical ways to design for women on a specific context. It got the juices flowing about how we can contribute to an otherwise massive feeling problem.

    Program Designer in Education

  • ❝ Thank you for the workshop. It was interesting to discuss a topic that usually does not come up much in our day to day work activities.

    Sustainability Professional at a Climate Change Consultancy

  • ❝ The seven ‘pillars’ of inclusive design was a great structure to work from. Would love to hear the deeper context for the other five!

    Fintech Founder & Professional

FOR ORGANISATIONS

Interested in bringing this workshop to your team? Send us a message!

FOR INDIVIDUALS

Interested in joining the next workshop? Our newsletter will share details for the next one!