AT UNCONFORM, WE FLIP DESIGN ON ITS HEAD TO CENTER WOMEN.

We are a design consultancy applying an unconventional, research-driven & holistic approach to help organisations create products & services that truly center and serve women.

We help organisations get smarter about women's lived experiences, go further in their research faster, and be more equitable from the get-go.

We help organisations design products, services and programs that truly center and serve women.

__Learning & Facilitation

Courses, trainings and custom workshops to build gender-transformative mindsets.

__Research & Design

Discovery & ideation to identify the most impactful opportunity areas and co-create the most gender-holistic solutions.

__Strategy

Bespoke gender frameworks and metrics tailored to organisational vision and project objectives.

__Fractional leadership

Build the foundations of your gender-lens design process & team in a flexible-model partnership.

Recent Work

IDEO

We created a gender evaluation framework for IDEO’s Last Mile Money Accelerator venture application process.
GIZ

We supported gender-lens investors through a co-design journey to ideate on their most pressing challenges.
MIT Design Lab

We conducted research to map the key barriers and drivers behind the gender fundraising and funding gap.

Learn more about our services

We start every project by asking: what about women?

For too long, conventional design and research methods have fallen short, leaving half of the world grossly underserved or overburdened.

But no longer.

We are rooted in the realities of women’s lived experiences and striving to build a world which centers, serves and values women.

We get a head start on how society is failing women by building on foundational evidence, trends and expert practitioner wisdom.
We unveil the complex realities of women’s lived experiences to have smarter conversations and build our solutions based on deeper insights.
We build integrated solutions to create a world where women’s issues are everyone’s issues.

MORE ABOUT US

Join Unconforming

Every two weeks, we share fresh perspectives, insight, and resources at the intersection of women & design through our newsletter. Join us.

Women-Centric Design

Our homegrown toolkit to get practitioners started on their women-centric design journey.
Unconforming Newsletter

Our biweekly gender-lens design newsletter bringing you our latest insights and resources.
Conversation Series

Our event series featuring gender practitioners to learn together.
Gender Practice Interviews

Key insights and learnings from gender practitioners across geography, sector, and domain.